Busses with LED advertising on the side.
Busses with LED advertising on the side.
cross-posted from: https://lemmy.world/post/25080087
This has been shining in my eyes for the last 10 minutes whilst the bus driver takes a break.
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Has anyone else noticed that energy conservation/limiting never seem to apply to advertising?
Consumers are told to limit their use of energy through a whole host of technologies and initiatives, while ads are becoming ever more visible and energy consuming.
Reminds me of those LED screens on bus shelters in the hottest part of summer. You can hear the fans inside screaming away trying to keep everything cool.
Yup. There's a new massive LED advertising board on the approach to a busy roundabout near me. It's a huge distraction, so bright that even the sun would have to squint.
It doesn't look too bad there, but when it's dark it's a pain in the ar....eyes.
Yeah, there's one on my route to the cinema and you can feel your night vision Getting burnt away.
https://en.m.wikipedia.org/wiki/Direct_action
If the local council won't keep drivers safe, you can. There's only so many times they'll pay to repair it before determining it costs too much.
That’s outright dangerous, what moron approved that monstrosity?
Honestly consumers are not told. We are encouraged and the price of energy is the greatest encouragement.
Advertisers have the same encouragement. But their motivation is based on how effective the advertising is to the company.
Its not like anyone is arrested for not reducing use.
Not just advertising. Sports field lighting too. The amount of watts stays constant, bulbs get replaced with leds; 24 hour sunlight for the whole town!!
Like the arena in my area that keeps lights on all night (apparently to help the grass grow), while causing shitloads of light pollution. Why are there even regulations for grass quality? A bit of random pitch variance might make football interesting.
A bit of random pitch variance might make football interesting
It would require more than that...
LEDs barely use any power
Advertising billboards, despite being led, still use a shit tonne of power.
About 12% of the same light via older methods.
But you are correct. Old signs rarely used light as the cost was rarely worth it. Now running lights 24/7 that would not be used at. All before. Is an increase in overall use.
Add how much more controllable ot is then past methods. Lighting up a sign on a bus in the 1980s was fairly useless. The viewability would be lower. But with LEDs it is practicle. Dospite the fact that bis is useing more diesel (most buses are still diesel) to travel that same distance as it did before the signage.
Its hardly suprising when cost is the only motivation used.
But unfortunatly few pitential customers are going to refuse the company because there advertising is not considering overall power use.