EA desperately wants investors to know it's on the generative AI bandwagon
EA desperately wants investors to know it's on the generative AI bandwagon
EA execs say the technology is at the 'very core' of its business and could propel user generated experiences to new heights.
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Their CEO looks like someone asked AI to make a business man. When your CEO looks like that, then your company is no longer capable of making good games.
EA has never been very good at making games. The companies they partnered with were good at making games up until EA devoured them or began to actually get involved with what they are doing instead of letting them cook.
I still have not forgiven them for what they did to Maxis.
Or Origin. Or Bullfrog. Or Bioware. Or Westwood.
Just off the top of my head.
Or Bioware
Or Westwood
Or DICE
Or DreamWorks Interactive
Or Respawn Entertainment
Or ...
EA: where game producers go to die