It's an acronym standing for graphic interchange format. Not that I care all that much tbh. Reminds me of parents naming their kid cVIIItlyn. Sure you can pronounce it whatever you want, doesn't make you any less stupid.
Also, iirc it was invented by a team, what do the rest of them say?
Only one guy is listed as the creator, Steve wilhite, who says "jif" is correct, famously and infamously making the pronouncement with a gif when he received his lifetime achievement award haha.
It’s an acronym standing for graphic interchange format.
That doesn't affect how it's pronounced.
LASER stands for Light Amplification by Stimulated Emission of Radiation. If you were going to pronounce it based on how those words are pronounced it would be "Lahseer".
The best reason to pronounce "gif" with a hard g is that the closest word we have is "gift" and that uses a hard g.
In order to do that, we have to clean up what each letter does first. The whole reason the gif fight started is because G and J overlap in sound values a lot. And don't get me started on S, C, K, & Q.