And it's worse for users without ad block. Google is just making YouTube worse. My gf got a 53 minute ad the other day... It looked like it was going to be an entire presentation from that company, I don't remember which because we obviously skipped it.
That’s been around for a while now. Pretty sure the length on skippable ads can be significantly longer than unskippables. I remember once getting the entirety of the Lego movie as an ad once as part of the marketing for the sequel.
I watch YouTube in two places, one with ad blocking and one without. The five seconds my browser takes to start the video on the ad blocked version is a small price to pay. I routinely get 20 and 25 second unstoppable ads, so waiting 5 at the very start is no big deal.
I'll admit that I've started watching youtube videos via filtering anonymisers so they really have no idea what I'm watching ¯_(ツ)_/¯ makes little difference to me, probably makes a small difference to the content creators but I ain't watching no ads and I ain't giving Google tracking data
I'm a little confused about this. Apparently they know who is doing ad blocking, so why the hell would they do a delay instead of the annoying popup saying to fuck off with the ad block?