The "process" is melting, and the "crap" they add is milk and phosphates.
Calling Kraft singles "not real cheese" is the equivalent to calling a sauce Mornay "not real cheese" - technically correct I guess, but its still made out of perfectly safe ingredients and serves it's purpose well.
The "process" is melting and adding emulsifying agents, vegetable oils, unfermented dairy ingredients, salt, food coloring, and sometimes sugar. the end product typically contains about 50-60% cheese.
And nobody cares unless they're an elitist trying to show off to losers.
Seriously, cheese snobs are right up there with steak and coffee snobs. You people have nothing substantial to set you apart from the crowd, so you hone in on dumb shit like this.
Lol. I bet you make audible noises whenever you see your partner buying American cheese.
Such a bad faith assumption, i do eat processed cheese from time to time. It's especially good on burgers since no real cheese melts as nicely, as far as I understand that is the emulsifying agents doing their job.
Saying the processing is simply melting it though, is just plain misleading.
They used to sell it without the wrappers though too. But now it’s so unpopular that they often only have tv he individually wrapped ones.
I buy this stuff once a year for smash burgers in the summer. Use the rest up for grilled cheeses and then try to forget imitation just wasted all that plastic.