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AIs can guess where Reddit users live and how much they earn

www.newscientist.com AIs can guess where Reddit users live and how much they earn

Large language models such as GPT-4 were able to identify people’s personal information by analysing their posts on social media

AIs can guess where Reddit users live and how much they earn

Large language models (LLMs) like GPT-4 can identify a person’s age, location, gender and income with up to 85 per cent accuracy simply by analysing their posts on social media.

But the AIs also picked up on subtler cues, like location-specific slang, and could estimate a salary range from a user’s profession and location.

Reference:

arXiv DOI: 10.48550/arXiv.2310.07298

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