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Windows deployment

I'm new to Windows deployments, and I need some help. I've gotten as far as setting up a new system from a Windows 11 image downloaded from MS, configuring it/installing software, and then running sysprep. I made a WinPE boot thumbdrive, but I'm stuck at capturing the Windows image part. Part of my problem is that I'm trying to make this in a VM. Is that more trouble than it's worth?

Is there an easier way to do this? I've seen people saying I can use Linux tools like Clonezilla, which sounds good to me, since I'm very comfortable with Linux-- but I read that might cause problems. One thing mentioned was licensing.

I would be deploying these images 100% onto Lenovo machines that we purchase from CDW, so I'm not sure how licensing would work. Is the license tied to the MAC? Will they auto-register once I boot them with the new image?

Thanks for anyone that takes the time to help me understand this :)