It only looks like insider trading if you forget the definition of insider trading and only read a headline curated to ignore the important details that show small, consistent sales across time regardless of company activities.
Well yeah of course I didn't read the article. I don't give much of a fuck about it. I took the headline at face value ("sold stock days before announcement") and fired off my Lemmy content into the ass crack of this butt land. You're welcome.
Insider trading is the trading of a public company's stock or other securities (such as bonds or stock options) based on material, nonpublic information about the company
CEOs have to schedule their sales many months ahead of time. Also, it was 2000 shares, which is peanuts.
The article is focusing on this guy because people know who he is. Instead, they should be focusing on the board members who sold tens of thousands of shares right before the announcement. From Kotaku:
Tomer Bar-Zeev, Unity’s president of growth, ...sold 37,500 shares on September 1 for roughly $1,406,250, and board director Shlomo Dovrat, who sold 68,454 shares on August 30 for around $2,576,608.
Also, I actually didn't know this until yesterday, but CEOs are also permitted to buy shares of their own company, so long as they clear the purchase with the SEC. But that would indicate they're optimistic about their company...