Consumer printers are a dying market, in case you havent noticed. Sales are trending down roughly 25% over the past decade. HP itself has seen its printer revenue drop from $29B in 2008 to $18B last year. Unit sales have seen a similar decline.
This is what desperation looks like. Nothing they can do will reverse the trend--its bigger than a single company. HP has its numbers to hit.. but are completely powerless to make it grow. So they do things like this, trying to slow the decline for themselves personally... but push more consumers away, accelerating the trend and the decline of their business.
Always disconnect any IoT devices you buy from the internet. Anything from cameras to switches to TVs to washing machines can and will be downgraded or killed at some point if you allow vendors to push updates without your consent.