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I've noticed that American recipes often have ingredients like "1 packet (brand name) (foodstuff)". I wonder if this kind of advert is how it started.
Pretty sure that's exactly how that started. Much easier to sell more of your industrially made foodstuff if you give people some ideas about what to do with it.
I fear soup over waffles is a poor example of that but I understand.
Lots of American food companies use recipes on the box to give the buyer an idea of what to make. This was a part of American food packaging going back to the Depression; learning to work with what we had was the lesson of the period. It was a time of searching for what was cheap and learning how to make it palatable.
Also quite a few packages include recipes.
- my family recipe for pecan pie has always been from the bottle of Karo Syrup
- green stuff I made for New Years was originally from a package of Jello brand Pistachio instant pudding
- family pumpkin pie recipe was from a can of pumpkin
TFW grandma finally hands down her secret recipe book and they're all clipped from boxes of supermarket food items and adverts in Good Housekeeping.
That happens all the time too. I've heard people more than once tell me they found out that their traditional family recipe for whatever came from the back of a box of Bisquick.
Use more of (brand name’s) stuff to sell more. That’s all there was to it. No idea why on Earth some of these were so horrendous, though.
I'm stuck trying to figure out if it's like creamy mushroom soup or they boiled the liquid out of the mushroom soup and made a mushroom soup flavoured hunk of...mushroom soup remains?
Like a thick chunky, overly strong flavoured, very american sounding hunk of processed flavours.