CNBC: Why Jeep And Dodge’s Parent Company Stellantis Is Struggling
CNBC: Why Jeep And Dodge’s Parent Company Stellantis Is Struggling
TL;DR: Stellantis vehicles aren't selling. But its still nice to get a few interviews from a dealership, from CEOs, and other parties involved in Stellantis and talk about what they think is the problem.
Its a longer-form 15-minute video, but that's a good thing. (If anything, that's short for what they're trying to cover).
This isn't Tesla related directly, but overall car economics / competition is on topic around here. And Stellantis is involved in many EVs, PHEVs, and Hybrids that are cross-shopped with Tesla anyway.
It’s actually more Tesla related than most people know/think. Dodge for the last several years has basically been selling majority V8s which go against most CAFE regulation. So in order to meet the efficiency metric they needed they bought carbon credits from Tesla. So all those supercharged V8s and 392 scat packs existed because of Tesla, and Fiat Chrysler (at the time) helped to keep Tesla afloat by purchasing credits. It’s becoming more difficult for that now, but they built so much of their brand around their V8s that most customers are turning away. Not to mention that the new I6 and I4 have massive problems all over. It’s an even longer story that the cnbc video, but given their timeline for vehicle launches this is either going to be a bumpy few years for Stellantis or it will falter until it slowly sells off brands or just stops brands all together. Chrysler only makes one car, Dodge has like 4, and Jeep was cool until a plastic car costs 70k now.
I’m a RAM truck owner and even I don’t understand how they fucked up this badly. The one thing they do have is that during the pandemic they were able to source more chips for their vehicles due to an existing relationship with a manufacturer somehow and so they actually won quite a bit of fleet/government business since they were the only option. Of course some of those cars are failing now…