Pine64s "problem" was they only ever did the hardware. Like they sponsor some software, but they make and sell hardware. They gained a lot of popularity from the Pinephone, but very little changed internally at Pine64. They're still the same they always were
What? I get really annoyed at hardware companies that do software. Like, first thing I'm gonna do with anything I buy is wipe it and install my own OS. Why would you waste so much time making a forked OS?
We're talking about low level software that makes the hardware usable here, the reason that Raspberry Pi is the king of this market is because they have the software support that allows their hardware to just work. Pine64 relies on the community to do this for each of the boards they release.
Pine64's most successful products have been the ones they release as full products with working firmware.
I think you are confusing "making another fedora fork for a laptop brand" with "porting a booloader to the device" or "writing a driver for the screen". Simply put you would not be able to use the hardware without the software. Outsourcing it to the community makes the hardware cheaper but the sideeffect is that the software will be crappy even after years of development. For some reason people aren't very keen on writing the low level stuff.
If you compare the Espruino smart watch to the Pine64 smartwatch, it's a night and day difference. My guess is that it's because Espruino handles the low level stuff and let community do the fun stuff, while Pine64 leaves everything on the community. Imo you need a fulltime developer who actually spends time looking in the datasheet and figuring out, how to properly put the PineTime to sleep, not just people who peek into the docs every Saturday.