This brings us back to the regulatory issues. If we over regulate western AI, AI from countries like China will gain an edge. And China gives 0 fucks about our laws.
That's not to say I'm against regulation. I think letting them loose could lead to disaster. Coming up with a solution for this is something I think our governments are incapable of and I'm glad it's not my job.
The cat is out. You can't stop it. It's open source. I think the more fakes out there might desensitize people and make them less inclined to believe anything. Though my experience on Facebook isn't encouraging.
We need something to verify that media is what it claims to be. Will CCTV footage be admissable in court in the future? Maybe we should be looking into NFTs or the like to verify real recordings.
This sounds like a job for digital signatures using traditional certificate authority infrastructure, which has been around for decades. Think digitally signed emails or software installers… Seems like NFTs made society collectively forget about every other form of encryption.
Also keep in mind that you can only ever verify the source, not the truthfulness of the data (e.g. you can prove that the image was created by New York Times and hasn’t been altered since then, but you will never be able to prove that NYT themselves didn’t fake it in some way). Verifying the source is obviously still useful though, so it seems dumb that digital signatures aren’t more ubiquitous.
My guess is that they’ve been resisted for privacy reasons.