“AI” is great for first drafts/seeing a different wording, and automating very tedious crap. For instance, I really like taking proposals I write, dropping them into ChatGPT and saying “write me a 200 word executive summary,” then taking whatever it spits out to start making my own.
“Co-pilot” is a great way of thinking about it. I have no idea if that actual product is any good, but I know when I started thinking of AI tools as kind of a copilot of sorts, it made a lot more sense to me. It illustrates the limitations as well. Though I’d say more it’s more accurately “assistant to the pilot.” If you take me out of the seat, it can’t drive the vehicle and everyone will be upset with the results
Too many companies are falling for the loudest marketing in the room when it comes to AI. They see a shiny, perfectly curated demo and go “huh that seems neat we should do it” regardless of its relevance. They’re looking for shiny features and add-ons. What they should be thinking about is the very tedious, particularly manual tasks that eat up an inordinate amount of their time on a weekly basis. The AI solutions they should be looking for are ones that reduced or eliminate those tasks.
AI can be very useful at saving time. Too many people are using it as a solution in search of a problem. I think the best application for AI involve our day-to-day work, not consumer facing solutions.
That’s honestly why I have liked how AI has been introduced into the production world. I’ve talked about it in a few comments over the last few weeks, but my god it really is making my job so much easier in some respects. It’s also allowing me to salvage audio that a few years ago I would’ve forced people to reshoot. I’m able to do cleanup work in a few hours that would have taken me at least a week a few years ago as well. It’s truly something to behold
I’ve converted overprocessed, mediocre audio from zoom with basically no bitrate to note into something that sounds like it was recorded in a studio environment. We’re talking a few minutes of work to completely overhaul one to two hours of spoken word audio. It’s unbelievable.
You know how there are so many jokes about “enhance“ with video mostly because anybody who’s remotely looked into it knows it’s not really possible? In the audio world, that shit is reality now.
The beauty of what I do is that I’m kind of a blackbox. My output baseline was established by me 3 years ago. They don’t know what I am capable of doing if I kill myself 50hrs a week so they don’t demand it. The benefit is that when I am handed a very difficult task (especially if the timetable is super short) I always deliver, because I am well rested and have a decent work life balance.
They could probably squeeze 10% more out of me but my dropped balls = zero the way we currently operate.