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Why do they think they can do this? I mean, sure most corporations suck. But you don't have to do business with them. Especially not if you don't want to follow their rules.
Because they believe they can get something for nothing if they can just follow the right rules the right way.
And many of them end up paying thousands of dollars to learn the "secrets."
This is the key. Like a lot of other such scams and conspiracies they are either by design or just "evolution" geared towards exploiting desperate and or uncritical people for the profit of snake oil salesmen.
Like a lot of e-mail scams it actually helps if you can weed out any person that could waste your time or spread knowledge to others early in the process.
I think they get in with the wrong crowd online and then it starts to turn into a “them vs the world” type thing. When you and your buddies are the only holders of truth and the entire world is crooked, I suspect that’s a powerful motivator to continue to believe this shit.
They must have skipped the part of elementary school where they talk about the scientific method. They hypothesize that there are magic words that make reaponsibility go away. They test it out, seemingly over and over. It never works. Yet they conclude that their hypothesis must be correct and they just messed up the testing.
I think the hardship and struggles further enforce the “us vs the world” mindset and I suspect only makes them dig in harder.