US chef’s bid to own ‘chili crunch’ name raises ire in Indonesia, Malaysia
US chef’s bid to own ‘chili crunch’ name raises ire in Indonesia, Malaysia
www.aljazeera.com US chef’s bid to own ‘chili crunch’ name raises ire in Indonesia, Malaysia
David Chang tried to enforce a trademark for chilli condiment popular across Asia before backing down and apologising.
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He always seems like "not an asshole" in everything Ive from him this is kind of disappointing.
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