The deal, which was for $125 million according to sources close to the matter, is Automattic's second acquisition of a cross-platform messaging solution.
That's the one that was able to bridge iMessage to Matrix for about 5 minutes until Apple shut them down to defend their walled garden and anticompetitive behaviour.
If this takes off I figure it's only a matter of time until services start blocking them. What's changed between the old days of Trillian and now is that capitalism has advanced much further along and these companies have too much to lose by not being able to data harvest right in their own apps now 😉