Some companies think customers will accidentally cancel if it's too easy
Some companies think customers will accidentally cancel if it's too easy
gizmodo.com Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy
Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.
![[HN] Idiot Customers Will Accidentally Cancel Their Subscriptions If It's Too Easy](https://radiation.party/pictrs/image/df43ebad-6e37-4344-a0b1-8d54bc63f1fa.jpeg?format=webp&thumbnail=196)
1 comments
These companies know a good portion of their customer base won’t be bothered canceling a service if it’s mildly inconvenient to do so. Hey, I guess it’s easier than innovating and providing a good or service that people actually want to pay for.