I switched to duck duck go back in the day cause I felt like the quantity of bullshit (not the ads but the ones that are supposed to help you with your search) were detrimental to my "keyword picking ability"... now going back to Google feels unreal
My problem with ddg is that I can't refine my search by excluding keywords, only by adding more. For example, it's frustrating if I'm looking to buy a product locally and half the page is Amazon results.