As yet unreleased chips received under a contracted NDA do better than chips that you pay money for? Tell me more about it while I sip on my new energy drink provided by Jitters inc. Which is better than my old energy drink or the energy drink you are drinking. Jitters will be releasing this energy drink in a store near you soon btw!
I understand the cynicism. But if you've been following this topic, Intel really fucked with some huge customers (businesses) here. And AMD was already stealing their lunch with their previous gen processors.