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Its called being a fucking dumb cunt. These executives and shareholders don't understand what brought people to the Xbox. So there's no way in hell they can ever keep people there. If they wanted to keep the Xbox in the spotlight you should have kept Lionhead alive and not let 343 fuck Halo (which is now on PC anyway so why would I get an Xbox?). There's simply no reason to have one unless you're scared of PCs and want to play some games with your PC friends.
They are buying studios and their IP so no one else can use it, even if they don't use it themselves. It's a strategy to remove competition, they don't care about the industry and the players, they care about money. All these big companies are the same, Microsoft just have the wallet to act on it, avoid them all and buy indie games.
This strategy eventually transforms a company into an ouroboros. Consuming itself until the shareholders and c suites have all claimed their parachutes. Its total self destruction in the long term.
Ding-ding. It so long as the shareholders of today get their gains, they could care less. The Ford lawsuit absolutely destroyed free enterprise in this country.
they could care less
So they do care then!