is the man or bear thing rhetorically or optically the perfect feminist meme that is beyond criticism? no.
but is it leaps and bounds better at getting men to understand the material consequences of patriarchy on the physical and emotional health of women than that stupid “kill all men” meme from last decade? definitely.
Awareness and advocacy may seem pointless until it precipitates in holding the oppressors accountable. Next time, hopefully, it will be even more significant.