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Can someone please explain 'Sugar in the Raw' to me?

As far as I can tell, those packets of raw sugar have the same calories as refined sugar, with 1/10th the ability to sweeten. So if you wish to sweeten your coffee, for example, you end up consuming about 5x the sugar, than if your stupid coffee shop just offered regular damn white sugar. Why? Why does this stuff exist? Who prefers it?

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