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This is seltzer.
No, it's non-alcoholic White Claw. Which is better than seltzer, somehow, so it's more expensive.
It's 15 calories "better" than seltzer.
Seems like a weird move. The soda water/seltzer market has gotten crowded in the last few years.
I think they're trying to appeal to the non-alcoholic beer crowd, which is having its moment.
Right, but non-alcoholic beer is good, because it tastes like hoppy goodness without the alcohol or calories.
Whereas white claw does not taste good, and this has more calories than many (better) seltzers (which already don't have alcohol). So it seems like a weird move.
I assume they are just banking on their name recognition generating some sales, but I hope people go for some of the better options from smaller companies!