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It's not a toy, but let your children play with it?
I think this may have been an early prototype of the philosophy: "It doesn't matter what your advertisement says, it matters whether people remember it and are impacted by it." I'd be genuinely a little curious to find out how well this ad performed in practice.
Or you just lie to everyone about your product until someone proves you wrong or even tries to sue you for the death of a family member ... and even then, you fight any accusations as much as possible until you either win or are forced to pay penalties.
And once the costs of accidental deaths out pace the cost of lying about it all, then you can change your message or your product.
Ford Corp was famous for balancing the cost of recalls that could prevent deaths to litigation. The last time I read about it 20 years ago, the company had narrowed it down to valuing human life at about two million dollars. If litigation per person rose above that level, then it was cheaper to announce a recall.
Tyler Durden, is that you ?
There is no fight club.
Thank god we've improved our advertising philosophy since then........
And finally solved the gun issue.
Finally.
* learned to better disguise our advertising philosophy
There are still kids in the houses that store the firearms being sold today
That seems like it's more on shitty parenting than something affected by advertising, no?
Between 1899 and 1908 ~700,000 were sold. But I'd attribute it more to a more successful campaign they ran called "Hammer the Hammer"
Link for info on that: