The blackout is starting to have a financial impact on Reddit, but we must stay dark!
The blackout is starting to have a financial impact on Reddit, but we must stay dark!
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
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A new blackout tracker just dropped on the Discord: https://darktotal.com/
I’ve also been liking https://blackout.photon-reddit.com/
That’s very useful. I scrolled through the out of blackout list and was disappointed to find quite a few of my most-visited subreddits were public again
It almost makes me more upset that the subreddits are going public and makes me resist going back even more. It’s obviously having some sort of impact from that article about advertisers. Like, do mods really need to have their subreddit public that much? Go touch some god damn grass It’s irritating
Oh that's a great one as well! The graph bottom right tracking individual subs over time is super helpful
This one is much nicer.
I love how this contrasts with the CEO statement that many subreddits would go back to normal after the 2 days
Confused looking at r/gtafk jumping every hour from public to restricted to private to public to....
Mod fight, probably.
Thank you for sharing!
ps, which discord is this?