"Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about...
"Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about...
www.adweek.com Ripples Through Reddit as Advertisers Weather Moderators Strike
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
This is an automated archive made by the Lemmit Bot.
The original was posted on /r/modcoord by /u/BeefJerkyXOXO on 2023-06-14 15:24:38+00:00.
Original Title: "Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely!
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