With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free
Oh wow. They'll remove some, but not all, ads!
[T]he new tier won’t offer several benefits in the full YouTube Premium ($13.99 per month) subscription, like downloads, background play, or the ability to watch music videos ad-free.
Price-gating downloads seems pretty evil. The feature doesn't cost Google any extra money. It could even save them a little server strain if a user wants to watch the same video repeatedly. But clearly, this is where Google's surveillance pays off: they know what people want, and they know to demand an extra $6/month for it.
Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.