So whoever designed this started left to right, decided up to down was better part way through, then switched back to left to right... All without ever proofreading their work apparently
it's probably some high-level parsing,... I don't have english as first language but perhaps in french I'd be prone to scan text like that, disregarding typos
Except it was harder to read than if it stayed consistent the whole way through, and that lack of consistency serves to make this look more of a cheap, crappy knickknack than it already looks like