Good luck, I saw a TikTok with four-figure resale ticket prices already.
But I think that's the point? Like, the structure of his deal is insane—he's getting money straight from Apple's broadcast rights, and he can buy an ownership stake at the end of his run, and there's the bazillion dollar fee on top of all that. Everyone clearly thinks that this man is solely going to make the league rich.
I imagine they’ll settle this at hyperspeed. The absolute last thing anyone in the AI space wants to do is set legal precedents (because then they wouldn’t be getting away with half the shit they’re doing).