I'm compelled to drop everything I'm doing and watch this every time I see it linked.

Fair, I honestly don't know how else you explain that to most people concisely.

It sucks that their marketing is shitty, because what they actually do seems pretty clever. I have a pair of enchromas and I enjoy them for what they are - being able to distinguish color differences when I can't normally is fun.

It's an overpriced novel experience, probably not worth it but cool if you can afford it.