SATURDAY AM UPDATE: The last-minute push for The Marvels with an appearance by star Brie Larson on The Tonight Show and at a theater in NYC post-actors strike have not moved weekend grosses any hig…
Wrong. It was absolutely possible. Just not possible while sacrificing absolutely everything for their profit-focused timeline. I want movies to be profitable, but most studies won't accept anything lower than "wildly popular with opportunities for sequels and spinoffs".
I have a few Capt Marvel fans in the house and if they’d invested in any kind of pre-release promotion I would probably have gotten release weekend tickets.