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(ArsTechnica) CEO of rocket-maker ULA makes a sales pitch—for the whole company

arstechnica.com CEO of rocket-maker ULA makes a sales pitch—for the whole company

The company's "complicated" ownership structure is holding it back.

CEO of rocket-maker ULA makes a sales pitch—for the whole company

Tory Bruno spoke.

“If I were buying a space business, I’d go look at ULA,” Bruno said. “It’s already had all the hard work done through the transformation. You’re not buying a Victorian with bad plumbing. It’s all been done. You’re coming in at the end of the remodel, so you can focus on your future."

I have some skepticism.

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