Study finds that labeling meals ‘vegan’ makes people less likely to choose them
Study finds that labeling meals ‘vegan’ makes people less likely to choose them
www.themanual.com It would appear that a vegan label is a pretty big turn off
It would appear that while it may be convenient for some, a vegan label isn't always such a good thing.
A recent study conducted at the Massachusetts Institute of Technology (MIT) indicates that meat-eaters are far less likely to choose plant-based meals when they’re described using the word “vegan.”
2 comments
Can conferm, seeing "vegan friendly" stickers outside of restaurants is one of the things that drives me away from them. Discrimination is bad, but vegans are worse.
based