Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen
Why do they keep giving the word "streamers" new meanings??
A streamer is someone who streams, as in Twitch streamers.
But for some reason they started using it about the streaming services and now it's also the people using streaming services to watch stuff..?
That's the usage you're familiar with. But even if it was widely accepted at some point, the meaning can change over time. That's normal, that's what languages do. If you complain about shit like that, you sound like my 80 year old father.