Nobody cares that they are millionaires!
You think the coastguard is only helping them because they are millionaires? No they are trying to help because it's their job!
I guess all those miners getting stuck in mines during collapses and millions of equipment was shipped over to try and save them over weeks of time was because the miners were all millionaires.
You have a fucked up view of the world if you think only millionaires get helped in emergency situations.
If you go up a mountain to poke tigers, and a tiger shockingly eats you, should society drop everything and race up the mountain to find your pieces? It's disingenuous to equate this to the miners.