Wasn't there for that but Microsoft seemed very focused on overshadowing it with Windows after the partnership ended too? Easy to say now but it's possible they really shouldn't have done that
When I was just a young lad, my friend and I found 2 copies of OS/2 1.1 Enterprise Edition at a bankruptcy sale for $25 each. EE retailed for over $1k, and the base license was separate from the EE part. We both found buyers (through BIX) for the EE part at $250. Then we got a free upgrade from 1.1 to 2.0 because we registered 1.1 right before 2.0 shipped. Pure profit!
OS/2 was always a pain in the ass but the struggle was part of the fun.