Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated
Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.
Originality.AI looked at 8,885 long Facebook posts made over the past six years.
Key Findings
- 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
- Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
- This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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That’s an extremely low sample size for this
8,855 long-form Facebook posts from various users using a 3rd party. The dataset spans from 2018 to November 2024, with a minimum of 100 posts per month, each containing at least 100 words.
seems like thats a good baseline rule and that was about the total number that matched it
With apparently 3 billion active users
Only summing up 9k posts over a 6 year stretch with over 100 words feels like an outreach problem. Conclusion could be drawn that bots have better reach