That's my main gripe with the article. The term is used by right leaning people exclusively so just its usage hints that the speaker has racist, homophobic or xenophobic views.
Some points are good, some are ok, and some are bad.
This part seems bad for me specifically.
Twitter, which was arguably the hub of wokeness, was bought by Elon Musk in order to neutralize it, and he seems to have succeeded — and not, incidentally, by censoring left-wing users the way Twitter used to censor right-wing ones, but without censoring either.
Really good read. Not sure about his ending with having people prove that certain words cause harm though. There are no words that I can think of that cause harm.