We are just spectators at one of the worst wastes of private funds the world has ever seen.
It honestly feels like Elon is holding a bet with someone as to how quickly one can destroy $40 billion in value. How many times in history has someone bought a brand with as much recognition as Twitter and then proceeded to try and rename it?
Carnegie steel was bought and renamed to US steel. That was fairly successful. The only reason I know that is because Wikipedia is the few websites unblocked at work and this week i was reading about famous people between 1850-1900