What Will It Take To Make EV Sales Go Through The Roof?
What Will It Take To Make EV Sales Go Through The Roof?
The shocking truth: To increase the pace of EV sales, automakers need to focus on that which all car buyers value.
Make them cheap. I don't want 4 screens, 20 cameras, AI shit, always connected stuff etc.
I want a car from the 90's that is electric.
Screens and cameras aren't even that expensive and give manufacturers something to point to as a "feature" with a ton of markup.
I think it's more about legacy companies dragging their feet and also spending billions to develop a single car and wanting to recoup all that money immediately. This is where all the 'losses' come from that companies like Ford whine about. In reality, once they get these first few generations of EVs figured out, future development should be a lot cheaper as they won't be starting from scratch in completely unknown waters.