Is New Zealand ready for AI-generated television advertisements?

The legislation has not kept up with the technology, an intellectual property lawyer says.

If we don't already, we need to start associating AI advertising with poor quality products from companies that don't really care.

Also that advert is just the most generic thing I've seen in a long time. Very forgettable.

5 comments

It seems clear they just wanted to be the first in NZ to create an AI ad and then use that as part of their marketing strategy to get more views.

I can't wait until the microtargeting that big tech does to manipulate people extends to high quality AI generated TV shows that are generated for each person in order to manipulate your political views.
- The most common use for AI in the future will be sifting through all the AI sludge to find content actually made by a human.
  
  I can see adverts being created specifically for viewers of one show in the near future.
Well...there is a fix for this issue.

Don't watch broadcast TV; use ad-blockers; learn to sail.
- Oh, I'm well ahead of you there. I'm just amazed at how forgettable the ad is.
Alternative headline: “Is NZ ready for low quality low effort everything?”

And I’d probably answer “yes, that is our every day”