Amazon is bricking primary feature on $160 Echo device after 1 year

Smart display will soon default to showing ads after three hours.

9 comments

Bricking refers to making the device a brick, as in it doesn’t work anymore. At all. You don’t “brick” features.
- Okay, I see what you mean. Do you know or can you suggest a different word for this? Mine would be something like paywalling: "paybricking", but even I don't think it's good. "sub-brick-tion"?
  
  IMHO, this wreaks of enshittification, so the word I would suggest is “enshittify” or something similar.
Planned obsolescence.

Shitty fucking business model, Bezos.
- But it's still working. People are still buying.
It's like a drug. I don't understand why ads are so enticing to mega corps. Why burn dollars worth of real customers and brand clout to chase pennys worth of hypothetical eyeball time?
- Because the shareholders want a quick return on their investment, so short term profit

9 comments