The funny thing is, a lot of these mush-brained first movers actually make a lot of money just by being first. They are bought out by a load of second or third place investors who end up holding the bag.
The later investors see the success of the first movers and try to replicate it, but without knowing what they are buying. At least the first investors usually know it's speculative. When they sell to later investors the company magically becomes "established", and is valued as if it will continue growing forever.
It's shocking how the techbro company lifecycle is an almost exact copy of various forms of scam, right down to the first person in gets all the money on the way out.
Honestly tech at this point wouldn't bother growing tulips, they'd just scour the planet to find every tulip on earth so that they could steal them and then use those to make new tulips without ever having invested in tulips at all.