The price of a McDonald's Quarter Pounder with Cheese meal has more than doubled since 2014, data show.
Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
You're kidding yourself if you believe this. When costs are high and incomes are low people tend to eat more processed crap, they just buy it from supermarkets instead of fast food chains.
Source? Look at how well Aldi is doing right now in the US. People are being more conservative with their finances. It should be more expensive to buy processed fast food.