The Electric Throne: BYD's Rise and Tesla's Response in the Evolving EV LandscapeThe electric vehicle (EV) market is experiencing a seismic shift. For years, Tesla reigned supreme, synonymous with innovation and luxury electric cars. However, a new challenger has emerged – BYD, the Chinese automotiv...
Yeah, they're known for performance and AI features. You don't get a Model S for comfy seats or the suspension, you get it because it's fast and can drive by itself. Look at the marketing, it's all about the 0-60 time and the self-driving.
The Model 3 and Model Y are about branding (dude, you're driving a Tesla!), and the Model X is about form factor and almost everything the S is known for. They're not competing with Lexus and Cadillac, they're competing with Porsche and BMW.
Luxury isn't about price point. And last I checked, you couldn't get a new tesla for 40k.
Saying that tesla is luxury is like saying that McDonald's is fine dining.
Do yourself a favor and look up the comparable pricing for the ioniqs versus tesla. Tesla has always been overpriced (from factory) for what it offered.