Automated bots will soon surpass the proportion of internet traffic coming from humans. Global average of bad bot traffic reached 32%.
49.6% of all internet traffic came from bots in 2023, a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in 2013. For the fifth consecutive year, the proportion of web traffic associated with bad bots grew to 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%. Automated traffic is costing organizations billions (USD) annually due to attacks … More →
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Everyone and their brother are scraping any and all available data to feed it into AI. Expect this rise to continue as it will be a new source of revenue.