It's not a urinal, that's the hemorrhoid pod. When your arse grapes are inflamed simply back them up into the cool cool ice, there will still be Steam if that's your thing.
I like those bristley p-wave inserts. They're actually really clever, they stop almost all of the splashback, which means the men's room doesn't smell of piss - also that there isn't so much piss lingering in the air for you to breathe.
I look forward to the day that I see a urinal covered in those bristley things, like a 70s Cadillac.