Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
Even if Reddit does negotiate manageable rates for "non profit" 3rd party apps (lol), wait until Reddit users figure out they still can't access NSFW content except from the Reddit official app and the new Reddit layout. Break out the popcorn.
I don't care if they fix all of that. I don't care about nsfw so it's no motivator but even if they offered to pay me I wouldn't go back. Not worth the consequences.
The main draw was that people using 3rd party apps didn't see (reddit's) ads. If 10% of apollo's users go to the official app, that is 10% that are seeing ads were they didn't before.
Bit of a catch-22, because reddit is also counting all those 3rd-party users as part of their userbase when talking about how many users they have. These 3rd party app users also generate some of the content that draws undiscerning users to open reddit and view ads on the way.