There are many many articles out there talking about the problem of energy and water expenditure by data centers! It is one of the many issues underpinning the energy problem.
I found a nice one from the same source, but unfortunately it is not open access. But you can at least see the title/abstract, and I can help you get access if you would like: https://www.nature.com/articles/d41586-018-06610-y
The point I want to make is that the use of energy by YouTube / Instagram is a known issue that is seriously considered when thinking about the future of energy. The article I posted does not ignore this, but rather is a continuation of this line of thought.
AI is more energy intensive in part because of its reliance on heavy GPU calculations, and so a world that expands its reliance on AI will inevitably use more energy. The question of "how much energy?" is a very important one, but, as the article points out, it is a very difficult question without the collaboration of the companies running these services. And they have decided to keep much of the information secret.
As for the water... I am not very knowledgeable about water management myself, but I can imagine that moving water, storing water, cleaning water, having access to water, and many other factors play into this - and all of this information is not going to be captured by a simple number like a volume or a percentage.
This article focuses on water usage in data centers. I have not yet read it myself, but I will try to because I am also curious. Hopefully it is helpful for understanding the details of the problem: https://www.nature.com/articles/s41545-021-00101-w
My point mostly was, it's a issue of datacenters, not of AI itself, and it feels like the only reason they wrote the article is to get clicks on a buzzword.
But yeah, AI will gobble up insane amounts of energy, though I think it'd be interesting to see how much it ends up saving overall.
It's not like the point of AI is to throw the output into a black hole, it's to optimize workflows.
If I spend 30 minutes writing an article or 15s writing a prompt, hasn't AI actually helped me use less energy to power my computer, my brain and body etc?
Nothing is as black and white as it might seem, and AI is no exception
Anything we build it only for profit, medicine, technology, fuck even food is only grown so we can profit, if it no longer becomes profitable to feed people we let them starve.